James Perse

James Perse was born in Los Angeles, and was quickly introduced to the fashion world through his father. Obsessed with caps, he could never find one that was well designed – with quality construction, shape, fabric and colour. In 1991, James set out to make the perfect cap.Then in 1994 he launched a line of t-shirts that quickly won over loyal fans looking for a harmonious blend of luxury and casualness. Between 1996 and 1998 James launched a women’s line and then a men’s line.

His passion for minimalism, influenced by the warmth of West Coast living, and the casual clothing that draws on it, eventually gave rise to James’ personal philosophy and aesthetic – high fashion without maintenance – which emphasises elegance and comfort, combining sophistication and simplicity. James has applied this visionary approach to every stage of the brand’s definition and development.