Asciari, founded by Pietro and Federica and their mother Marta, its objective is to create a distinct and timeless style which is based on precise aesthetic and cultural standards, where beauty is interlaced with good manners, elegance is understated luxury, and extreme quality is discovered with a touch.

The research and love for essential shapes, natural fabrics, fine tailoring and manufacturing transformed into a cultural path that finally took shape with the creation of the first collections, under the name of Jolie Kica. A natural evolution leads to Asciari, which refines the stylistic touch and combines the original vocation of researching the harmony of the past with an avant-garde attitude.